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Jain Food Festival

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Case Study 3 : Jain Food Festival

The Jain Food Festival, held in Mumbai, is the world’s first festival dedicated to Jain, sattvic, and vegan-friendly food. With over 200 stalls and 25+ categories, it offers a diverse range of experiences, from food to lifestyle and skincare. Drishtency by BM partnered with the festival to make its first edition a huge success through a powerful influencer marketing campaign.

Our Approach

Handpicked Influencers

We selected influencers who truly matched the festival’s vibe, ensuring they could showcase its unique offerings authentically.

Creative Content Creation

Influencers highlighted the festival’s best features, including the diverse stalls, delicious food, and lifestyle options, creating engaging and relatable content.

Phased Campaign Strategy

The campaign was planned in stages, starting with creating excitement before the event, live updates during the festival, and continued buzz afterward.

The Results

Massive Reach

The campaign reached over 12 lakh people, bringing the festival into the spotlight.

Reused Engagement

Audiences actively interacted with the influencer posts, spreading the word and building excitement online.

High Footfall

The promotion successfully brought a large crowd to the event, attracting people from all lifestyles and preferences.

Why it worked ?

Perfect Influencer Fit

Influencers connected naturally with the festival’s values and audience.

Broad Appeal

The campaign highlighted the festival’s inclusivity, appealing to a wide variety of people.

Smart Planning

A step-by-step campaign approach kept people engaged and excited at every stage.

Looking Ahead

Continued Growth

We’re excited to keep supporting Jain Food Festival as they expand their brand and delight more customers.

Next Steps

exploring new content strategies to keep the buzz alive and attract even more fans.

Drishtency by BM’s influencer marketing strategy made the Jain Food Festival’s first phase a big success, setting a strong foundation for its future edition.